Dr Pepper and Stan Lee Salute Iron Man 2 in New Campaign
Brand launches ads featuring the father of beloved Super Heroes, collectible cans and a consumer contest
Apr 21, 2010

PLANO, Texas, April 21, 2010 /PRNewswire via COMTEX News Network/ -- In support of a partnership between Dr Pepper and Marvel Studios, Stan Lee, the celebrated comic book creator, will appear in a new advertising campaign saluting Iron Man 2.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/drpepper/43497/

(Photo: http://www.newscom.com/cgi-bin/prnh/20100421/MM85671 )

In the spot, Lee makes a cameo as a Stark Industries custodian dusting a collection of Iron Man suits in Tony Stark's home lab. JARVIS, Tony Stark's personal Artificial Intelligence computer program, plays a trick on Lee's co-worker who is mopping the floor. Expecting JARVIS to suit him up as Iron Man, Lee's co-worker is surprised to find himself inside a hi-tech Dr Pepper vending machine. The spot can now be seen nationwide.

"Dr Pepper is thrilled to be working with Marvel and Stan Lee in support of Iron Man 2. Our fans are their fans and it's an ideal match," said Tony Jacobs, vice president of marketing for Dr Pepper.

Dr Pepper is also offering fans a chance to win an unrivaled multimedia laboratory that would make even Tony Stark jealous: an LG gift card valued at $4,750, an LG mobile phone, Microsoft Xbox 360 console and accessories, and other prizes. Fans can enter codes from specially marked Dr Pepper products at DrPepper.com, or by texting the code to "PEPPER" (737737) for a chance to win. Everyone who enters will receive a free Marvel Digital Comic 1 Month Subscription or an Xbox LIVE(R) Premium Theme. The game ends June 30, 2010, and Codes must be entered by July 31, 2010.

"For 125 years, fans have been passionate about Dr Pepper and its 23 unique flavors. Now, we're able to reward our fans in true Iron Man fashion," said Jacobs. "Luckily, our winners won't have to take on Whiplash."

In addition to the contest, an integrated marketing campaign includes Iron Man collectible Dr Pepper cans and national television, radio and online advertising developed by Deutsch LA. Iron Man 2 opens nationwide May 7.

This year, Dr Pepper is celebrating its 125th Anniversary as America's oldest major soft drink. For more information, visit DrPepper.com.

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information on Dr Pepper, visit www.drpepper.com or www.drpeppersnapple.com.

SOURCE Dr Pepper Snapple Group

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