PLANO, Texas, Nov. 4, 2010 /PRNewswire/ -- For the 2010 college football season, Dr Pepper announced the release of Dr Pepper Football, an interactive computer-based video game developed through a partnership with
"Dr Pepper is a longtime supporter of college football, and now we're giving our fans a chance to get in the game," said Dave Fleming, director of marketing for Dr Pepper. "There has always been a battle between consumers over which tastes better, Dr Pepper or Diet Dr Pepper, and now fans can settle that dispute on the field."
Available for PC download through the Dr Pepper website with the use of a special promotion code, the game pits Dr Pepper against Diet Dr Pepper on a customized field. Players can choose specially designed uniforms for battle on the gridiron and use additional Dr Pepper codes to unlock hidden game content, like custom playbooks and halftime mini-games such as passing, running or punting challenges. Dr Pepper Football also includes social networking feeds.
"EA is excited to partner with a forward-leaning marketer like Dr Pepper who is developing compelling new content for our consumers," said Elizabeth Harz, EA's Senior Vice President of EA's Global Media Sales. "Dr Pepper Football is yet another way to build brand affinity by creating a meaningful interactive experience for fans of EA and Dr Pepper."
Dr Pepper promotion codes can be found on specially marked Dr Pepper 14-oz, 16-oz, 20-oz and 21-oz bottles and fountain cups, throughout the 2010 football season. The more codes collected, the more content players can unlock.
Full rules as well as download descriptions and other details can be found at: www.drpepper.com.
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