PLANO, Texas and NEW YORK, Dec. 9, 2010 /PRNewswire/ --
The Sun Drop campaign is the latest project of MTV Scratch,
"Sun Drop has an incredibly passionate fan base, and we believe
"Sun Drop lovers nationwide have waited long enough," said Ross Martin, executive vice president for MTV Scratch. "We're teaming up with
The Sun Drop campaign spotlights one of the most beloved brands in the DPS portfolio. Sun Drop's authentic taste has made it a top five brand in many of the markets where it is currently available. Flavored beverages such as Sun Drop are the fastest growing segment in all carbonated soft drinks. Also known as non-colas, flavored beverages have gained steadily on colas over the past 20 years and now represent more than 50 percent of all carbonated soft-drink retail sales in measured channels.
MTV Scratch will develop all aspects of brand marketing for Sun Drop — ranging from new packaging graphics to advertising and promotions. Sun Drop will also appear within some of
DPS will leverage the strength of Sun Drop's brand equity, its network of bottling partners and its route to market to drive retail distribution with strong trade activation throughout the United States. Retailer response to Sun Drop has been tremendously positive as a result of the DPSG and
For more information, please visit us online at www.sundrop.com.
About Sun Drop
Sun Drop is one of many flavorful brands in the beverage portfolio of