With the launch of 7UP TEN®, A&W TEN® Root Beer, Sunkist® TEN™ Orange Soda, Canada Dry TEN®
The new sodas follow up the successful launch last year of Dr Pepper TEN®, which is enjoying strong trial and repeat purchase rates. The five new TEN™ products were tested throughout 2012 in several markets and have received a strong response, with 40 percent of sales incremental to the soft drink category.
The TEN platform gives DPS clear ownership of a previously uncharted space in the U.S. soft drink category — low-calorie sodas, which are neither traditional diet soft drinks nor considered "mid-calorie" offerings. The company is targeting consumers 25-39 years old who love regular soda but have cut back their consumption because they are watching their calories.
"We truly believe we've hit the sweet spot with our TEN products, providing both a fully satisfying flavor and low calories," said
The five new TEN products will be available in January at select retailers across the country. DPS expects to have broad national distribution ahead of an advertising campaign breaking in March. For more information, visit TenGetBoth.com.
Dr Pepper Snapple Group