Each spot in the "/1" campaign will follow an inspiring individual to reveal, through a series of descending statistics, why he or she is truly one of a kind — including:
"Now, in an age of
The first two "/1" spots will debut on
Created by Deutsch LA, the campaign will be supported by an integrated marketing campaign that includes national television and online media.
About Dr Pepper
Dr Pepper, a brand of
Ketchum for Dr Pepper