Dr Pepper announced today "Be the Next /1" — a national consumer contest that offers fans the chance to star in upcoming national TV and digital advertising. Fans are invited to submit 60-second videos online at DrPepper.com explaining what makes them One of a Kind and why they should be selected to appear in the next Dr Pepper ad. Submissions will be accepted through
The brand's current campaign, entitled "/1," or "one of one," features real people with inspiring real stories. Each spot in the campaign has highlighted a One of a Kind personality, and now Dr Pepper will turn to its fans to share their own life stories for a chance to join the movement.
"Dr Pepper is One of a Kind and so are our fans, which is why we have such a deep and meaningful connection with them both online and offline," said
After the submission window closes on
For complete promotion rules, including detailed video submission instructions, visit www.DrPepper.com/OneOfAKind.
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