Dr Pepper and Diet Dr Pepper Take Flight with Spirit Airlines
Jun 4, 2013

PLANO, Texas -- Spirit Airlines (NASDAQ: SAVE) and Dr Pepper Snapple Group (NYSE: DPS) have reached an agreement that adds Dr Pepper and Diet Dr Pepper to the airline's in-flight beverage service beginning this month. The Miramar, Fla.-based airline already carries DPS's Canada Dry Ginger Ale, Club Soda and Tonic Water, as well as Mr and Mrs T Bloody Mary Mix.

"We are always looking to drive trial and put our brands in front of new consumers, and this agreement with Spirit Airlines does that," said Ben McElroy, vice president, managed services for DPS. "We're very pleased to expand our relationship with Spirit by having Dr Pepper and Diet Dr Pepper on board for the 12 million passengers who fly with them each year."

"We're crazy about bringing low fares and free smiles to our customers, and now DPS's brands are adding even more fun, refreshment and 23 flavors to our customer experience," said Texas native and THE ultimate Dr Pepper lover Barry Biffle, chief marketing officer for Spirit Airlines.

The agreement runs through 2016 and also includes advertising and marketing considerations.

About Spirit Airlines

Spirit Airlines (NASDAQ: SAVE) empowers customers to save money on air travel by offering ultra low base fares with a range of optional services, allowing customers the freedom to choose only the extras they value. This innovative approach grows the traveling market and stimulates new economic activity while creating new jobs. Spirit's modern fleet, configuration and other innovations enable Spirit to burn less fuel per seat than competitors, making Spirit one of the most environmentally-friendly U.S. carriers. Spirit's all-Airbus fleet operates approximately 250 daily flights to over 50 destinations in the U.S., Latin America and Caribbean. Visit Spirit at www.spirit.com.

About Dr Pepper Snapple Group

Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.DrPepperSnapple.com. For our latest news and updates, follow us at www.Facebook.com/DrPepperSnapple or www.Twitter.com/DrPepperSnapple.


Dr Pepper Snapple Group

Chris Barnes, 972-673-5539
Spirit Airlines
Misty Pinson, 954-628-4827

Source: Dr Pepper Snapple Group and Spirit Airlines

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