Dr Pepper Goes "Wild," Inks Agreement for National Availability at Buffalo Wild Wings
Feb 11, 2014

PLANO, Texas -- Dr Pepper Snapple Group (NYSE:DPS) today announced it has reached an agreement withBuffalo Wild Wings to bring Dr Pepper to the fountain at all Buffalo Wild Wings locations across the country.

Currently available on a regional basis, Dr Pepper will be poured at all Buffalo Wild Wings locations beginning in 2014.

"Our guests gravitate to bold flavors, which makes Dr Pepper a great pairing with our flavorful wings and other unique menu offerings," said Sally Smith, CEO and president of Buffalo Wild Wings. "Like Dr Pepper, Buffalo Wild Wings also has strong equity with sports fans, including the college football fanatics who pack our restaurants on game days."

Smith added that DPS's leadership in the mixer category - through brands such as Rose's, Mr & Mrs T and Margaritaville - could present opportunities to create signature cocktails at Buffalo Wild Wings down the road. Currently, Rose's cocktail mixers are available in select Buffalo Wild Wings locations.

"Buffalo Wild Wings provides a fun and energetic environment for its fans, who enjoy great food and beverages while following their favorite teams," said Scott Johnson, senior vice president of fountain foodservice sales for DPS. "We are looking forward to working with them on programs to bring new value to their guests' experience from the dining room to the bar."

Dr Pepper will be fully installed throughout the Buffalo Wild Wings system by mid-2014.

About Dr Pepper Snapple Group

Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit DrPepperSnapple.com. For our latest news and updates, follow us at Facebook.com/DrPepperSnapple or Twitter.com/DrPepperSnapple.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc. (NASDAQ: BWLD), founded in 1982 and headquartered in Minneapolis, Minnesota, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin'®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 1,000 Buffalo Wild Wings locations across 49 states in the United States, as well as in Canada and Mexico. To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com.


Dr Pepper Snapple Group

Chris Barnes, 972-673-5539
Buffalo Wild Wings
David Hakensen, 612-573-3111

Source: Dr Pepper Snapple Group

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