The Dr Pepper Museum is home to some of Dr Pepper’s most beloved treasures and artifacts. Located in downtown Waco, the birthplace of Dr Pepper, the museum attracts more than 60,000 visitors annually and has become the nation’s leading authority on Dr Pepper history.
The museum recently added 10,000 square feet of space to accommodate the brand new Emerson Holt-Ted Getterman Gallery with six new exhibits, as well as a revamped gift shop and a new soda fountain. These additions will add to the museum’s already expansive collection and provide fresh spaces for visitors to explore the rich history of America’s most popular non-cola soft drink and other iconic soft drink brands such as 7UP, Crush and Big Red.
“The Emerson Holt-Ted Getterman Gallery adds to the soft drink history we share with the public every day,” says Jack McKinney, executive director of the museum. “The Getterman family's 7UP story has its roots in central Texas and connections throughout the beverage industry as a whole.”
One of the most exciting showrooms of the new gallery is the Treasures of the Dr Pepper museum. Housed in a vault originally built in 1882, this exhibit showcases some of the museum’s rarer pieces, including art plates, 1930s Seltzer bottles and well-known American painter Gillette A. Elygren’s 1940 Orange Crush oil canvas. The exhibit also features a video presentation detailing some of the operational functions of a museum and how a museum collects its pieces.
Another addition, The Liquid Laboratory, includes a cooking demonstration, a logo game testing visitors’ ability to recognize brands and smell and taste demonstrations. Also new to the Gallery is The Curator’s Window, which presents a video to visitors explaining how the museum keeps and stores what it has collected over the years.
The Holt 7UP Beverage Co. Bottling exhibit, originally a simulated bottling line displayed in Las Vegas, was brought to Waco and redone with 7UP branding. The exhibit is an exact replica facade of the original 7UP bottling plant in Waco and runs for eight minutes at a time throughout the day. Other additions in the Gallery include Dr Pepper on Wheels—a collection of trains, trucks and wagons—and The Big Red Story.
Peggy Pepper’s Emporium and Frosty’s Soda Shop have both been reborn into one large, open space with the expansion of the museum. Visitors can now enjoy hot dogs and Dr Pepper while examining special historic elements in the courtyard, such as graphic panels and the Dr Pepper sign from the old Dr Pepper headquarters building on Mockingbird Lane in Dallas.
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Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We manufacture, bottle and distribute Dr Pepper, 7UP, Mott's, Snapple, Canada Dry and other favorites as well as new innovations like Dr Pepper TEN. © DR PEPPER SNAPPLE GROUP. ALL RIGHTS RESERVED