Dr Pepper Snapple Brands Make a Splash with Cause-related Marketing
Since we became a public company, we’ve worked hard to do good things with flavor to benefit our hometowns, such as reducing our carbon footprint and volunteering in our communities. As we are a company of brands, we’ve also leveraged the popularity of those brands to raise awareness for charitable causes. From feeding the hungry to funding education, our cause-related marketing efforts are helping our consumers make an impact in their local communities and across the world.
We recently announced a partnership between Project 7 and 7UP, which gives consumers the opportunity to give back to people and local communities around the world by purchasing specially marked 20-oz. bottles of 7UP. Consumers can find a unique code under the cap, log onto www.7UP.com/Project7 and then enter their code to donate to one of seven areas of need – Feed the Hungry, Heal the Sick, Hope for Peace, House the Homeless, Quench the Thirsty, Teach them Well and Save the Earth.
The Dr Pepper Tuition Giveaway has become a college football tradition over the last six years, awarding more than $6 million in tuition and helping to ease the burden that rising education costs may cause students and parents. In 2013, students 18-24 used the power of social media to garner support for a chance to compete to win up to $100,000 in tuition at a championship or bowl game.
Since fall 2013, Mott’s has offered moms a way to load their kids’ lunchboxes with healthy snacks while also raising funds for their school by supporting Box Tops for Education®. Consumers can find the box tops on specially marked Mott’s snacks including single-serve applesauce cups, Mott’s Medleys Fruit and Veggie snack cups and Snack & Go Applesauce Pouches now, and across the entire Mott’s trademark starting this summer. The partnership not only helps moms and kids earn money to give back to their schools, but also reinforces the brand’s promise: “We believe in kids – nurturing the potential in every kid, every day.”