Dr Pepper Snapple Group's Founding Flavors: Squirt Turns 75
In 1938 in St. Louis, Herb Bishop decided to inject a little sunshine when he created Squirt based on the non-carbonated regional fan favorite Citrus Club. Squirt is still superiorly thirst quenching 75 years later, but it’s grown up along the way.
Squirt started out like we all did – as a wee little tyke. “Little Squirt,” the likeable mascot created in 1941, helped to broaden the brand’s attraction to consumers and the trade alike. Squirt grew up and established itself as an ingredient in refreshing cocktails like the Paloma, and gained even more popularity after launching in Mexico in 1955.
The brand moved to Holland, Mich., and got a facelift in 1977 when purchased by Brooks Products. Brooks reformulated Squirt and Diet Squirt, updated Squirt's logo and repositioned it as a mainstream soft drink. The Squirt family grew in 1983 with Ruby Red and Diet Ruby Red Squirt.
Squirt was acquired by A&W Beverages, Inc. in 1986. A&W made a commitment to support Squirt with outstanding advertising, marketing, service and innovation. Under A&W's leadership, Squirt became one of the fastest-growing soft drinks in America and has shown dramatic sales growth since 1987.
Today, the Squirt legacy lives on as part of Dr Pepper Snapple Group, and it’s the No. 1 grapefruit CSD in the U.S. and a leading grapefruit CSD in Mexico. Visit the Squirt brand page or http://www.squirtsoda.com to learn more.