Snapple Lightens Up With The Official Launch Of Lightly Sweetened Teas
Jun 10, 2012
"Consumers told us they wanted a light tasting, all-natural tea that wasn’t too sweet, and we listened"

PLANO, Texas -- Snapple today announces the launch of new Lightly Sweetened Teas, all natural white teas sweetened with just a touch of real sugar. The teas are available in two delicious flavors: Peach Passionfruit and Cherry Pomegranate. At 80 calories per 16-ounce bottle, Snapple Lightly Sweetened Teas offer consumers a light tasting and refreshing way to quench their thirst.

“Consumers told us they wanted a light tasting, all-natural tea that wasn’t too sweet, and we listened,” said Regan Ebert, vice president of brand marketing for Snapple. “Lightly Sweetened Teas are a refreshing way to enjoy exceptional flavors Made from the Best Stuff on Earth®.”

The national launch of Snapple Lightly Sweetened teas will be supported by an integrated marketing campaign, through a national television campaign, print and online media. Both flavors of Snapple Lightly Sweetened Teas are now available nationwide at participating retailers in individual 16-ounce bottles for $1.39 and 6-packs for $5.99. Peach Passionfruit is also available in 64-ounce bottles.

For full details and a list of participating retailers, visit www.Snapple.com.

About Snapple

Snapple, a brand of Dr Pepper Snapple Group (NYSE: DPS), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. DPS is a leading producer of flavored beverages, marketing Snapple and 50-plus other brands across North America and the Caribbean. For more information, visit Snapple.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow Snapple at Facebook.com/Snapple or Twitter.com/Snapple.

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