7UP Partners With Alianza De Futbol To Help Hopeful Futboleros Achieve Their Dreams
Series of Local Soccer Tryouts Provide Showcase for Rising Stars
Apr 25, 2012
"Like Alianza de Futbol, we recognize that soccer is more than a sport for the Hispanic community, it’s a way of life"

PLANO, Texas -- 7UP today announced an inaugural partnership with Alianza de Futbol, the premier Hispanic soccer scouting program in the United States, to launch the 7UP Sueño Alianza soccer tryout series. This premier series of tryouts are designed to give up-and-coming soccer stars the chance to fulfill their dreams of playing collegiate or professional soccer.

7UP will sponsor a series of Sueño Alianza tryouts for players under age 19 born in 1993-1999 (U-19 and U-14) in 10 cities across the nation. The tryouts begin in Phoenix on April 28-29, followed by Houston (May 5-6); El Paso, Texas (May 26-27); Denver (June 9-10); New York (June 16-17); Atlanta (June 23-24); Dallas (June 30-July 1); Chicago (July 21-22); Los Angeles (July 28-29 and Aug. 4-5); and San Francisco (Aug. 11-12 and Aug. 18-19). This title sponsorship of Sueño Alianza, which loosely translates to English as Alliance for Dreams, demonstrates the brand’s commitment to youth empowerment and success.

“Like Alianza de Futbol, we recognize that soccer is more than a sport for the Hispanic community, it’s a way of life,” said Dave Falk, director of marketing for 7UP. “These tryouts will give outstanding young soccer players the chance to make their dreams of playing soccer professionally come true.”

In select markets, 7UP will partner with non-profit Good Sports to donate $4,000 worth of new sports equipment to local teams and sports organizations to ensure that local teams have the tools they need to stay active. These donations are made possible through Let’s Play, a community partnership led by Dr Pepper Snapple Group to get kids and families active nationwide.

Each 7UP Sueño Alianza tryout weekend offers the opportunity for U-19 and U-14 soccer players to try out on Saturday for one of 20 slots to play in a game the following day to showcase their skills for talent scouts. Standouts from local tryouts showcases will have the chance to advance to an all-expenses paid trip to the Alianza national all-star showcase week in San Francisco and the chance to play in front of the best scouts from Mexico and the United States.

The best players selected by the scouts from the Alianza national all-star week will travel to Mexico to test their skills in the best teams from Mexico later in the year. In the past four years, more than 22 Sueño Alianza players have signed professional soccer contracts and received academic scholarships for college.

7UP Sueño Alianza tryouts will take place on Saturdays during each city stop and are free to the public. 7UP will also host additional free family-friendly activities throughout the weekend. For more information on upcoming 7UP Sueño Alianza tryouts, visit the Facebook page at http://www.facebook.com/alianzadefutbol or http://www.alianzadefutbol.com, where U-19 and U-14 players can register to try out for 7UP Sueño Alianza.

About 7UP

7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP is The Uncola®. 7UP is available in regular and diet varieties, as well as Cherry 7UP Antioxidant and Diet Cherry 7UP Antioxidant. DPS is a leading producer of flavored soft drinks, marketing 50-plus beverage brands across North America and the Caribbean. For more information on 7UP, visit www.7UP.com or www.drpeppersnapple.com.

About Alianza de Futbol

Alianza de Futbol Hispano, created by BRC Group LLC, is the leading organization in the United States dedicated to the support and development of amateur Hispanic soccer. Through tournaments like Copa Alianza, Verizon Copita Alianza clinics and professional scouting programs,Alianza de Futbol Hispano gathers and promotes young amateur players’ talent, giving them the opportunity to make their dreams come true.

Alianza de Futbol Hispano and its corporate partners have reached a community of hundreds of thousands of Hispanic families and soccer players. To date, more than a million Hispanic consumers have played an important part in the events produced by BRC Group LLC.

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