Dr Pepper Celebrates Its Legacy Of Originality With The Launch Of The New ‘Always One Of A Kind’ Advertising Campaign
The New Advertisement is a Joyous Celebration of Dr Pepper Fans Who Proudly Reveal Their Own “I’m a” T-Shirt That Makes Them Unique
Jan 9, 2012
"The Dr Pepper ‘Always One of a Kind’ advertising campaign should serve as a catalyst for expressing originality and being authentically you."

PLANO, Texas -- For more than 125 years, Dr Pepper has celebrated being one of a kind. Today, the brand gives a nod to its heritage and celebrating the spirit of originality with the debut of its “Always One of a Kind” advertising campaign. The new commercial is a cheerful celebration of people who are confidently and proudly revealing interesting traits that make them one of a kind. The commercial also features a cover of Sammy Davis Jr.’s “I’ve Gotta Be Me,” performed by Grammy award nominee Ryan Tedder, singer/songwriter and front man of rock band OneRepublic. The song is available for download on iTunes.

“Dr Pepper has been one of a kind for more than 125 years, and now it’s time to celebrate,” said Dave Fleming, director of marketing for Dr Pepper. “The Dr Pepper ‘Always One of a Kind’ advertising campaign should serve as a catalyst for expressing originality and being authentically you.”

Nearly a thousand Dr Pepper fans take to the streets in the new commercial proudly showing off their own original expressions on t-shirts describing what makes them unique and different from the rest of the crowd. A few of the hundreds of slogans featured read: “I’m a One and Only” on identical twin girls, “I’m a Rebel” on a girl wearing a white shirt and walking the opposite direction, “I’m a Momma’s Boy” on a burly construction worker, “I’m a rock star” on a guy crowd surfing, “I’m a Dreamer” on a musician in the train station, and lastly an “I’m a Pepper” fan, fittingly reminiscent of the 1970's “I’m a Pepper” commercials, rises out of the crowd.

Dr Pepper is offering its fans the opportunity to express their originality by ordering their own “Always One of a Kind” t-shirts on DrPepper.com. Throughout the year, the brand will continue engaging fans to join in the celebration through a variety of unique digital content on social media channels, including Facebook, YouTube and Twitter. Future iterations of the campaign will feature cameo appearances by celebrities who will share, and wear, their own “Always One of a Kind” truths.

The “Always One of a Kind” commercial was created by Deutsch LA and will be supported by an integrated marketing campaign that includes national television and online media. The commercial will debut on Jan. 9 during the BCS National Championship Game and then continue in March on ABC, CW, FOX, NBC and cable channels.

For more information, please visit DrPepper.com, Facebook.com/DrPepper or Twitter.com/DrPepper.

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information on Dr Pepper, visit www.drpepper.com or www.drpeppersnapple.com.

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