"We’re continuing to bring new reduced-calorie and functional beverages to the marketplace, and we’re looking at ways to reduce calories in existing products through proprietary flavor and sweetener blends. We’re also helping to create opportunities for young people to get out and get moving."
PLANO, Texas -- Fans of Dr Pepper Snapple Group (NYSE: DPS) brands will soon see more prominent caloric information on their favorite beverages. The move is part of a new industry effort to help consumers make informed choices.
As part of the American Beverage Association’s Clear on Calories initiative, DPS is rolling out products with calorie counts on the front of the package. Containers of up to and including 20 oz. will show total calorie counts on the front. Larger sizes will show calories per 12-oz. serving, except juices and juice drinks, which will be labeled with calories per 8-oz. serving as requested by the U.S. Food and Drug Administration. Information will also be posted on or adjacent to company-controlled vending machines and fountain equipment.
This voluntary commitment by leading U.S. beverage companies supports First Lady Michelle Obama’s Let’s Move initiative to end childhood obesity in a generation.
Dr Pepper, Squirt and Hawaiian Punch packages are already appearing in market with the new labeling, and most of DPS’s largest brands will convert to the new labeling this year. The remainder of the portfolio will convert in 2012.
Larry D. Young, president and CEO of Dr Pepper Snapple Group, said Clear on Calories complements DPS’s three-pronged approach to health and wellness, which focuses on caloric intake, physical activity and nutritional transparency.
“Voluntary industry steps such as Clear on Calories and our School Beverage Guidelines are giving parents better control of, and information about, the calories their children consume, but it doesn’t stop there for us,” said Mr. Young. “We’re continuing to bring new reduced-calorie and functional beverages to the marketplace, and we’re looking at ways to reduce calories in existing products through proprietary flavor and sweetener blends. We’re also helping to create opportunities for young people to get out and get moving.”
In 2010, Dr Pepper announced Let's Play, a community partnership designed to get kids active nationwide. The first Let's Play initiative will be a $15 million, three-year commitment to KaBOOM!, the national non-profit that's working to ensure there is a great place to play within walking distance of every child. Together, DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of 2013, benefiting an estimated five million children across North America.
The Let’s Play initiative aligns with one of the two health and wellness sustainability goals the company announced last year – to support programs that encourage active lifestyles and fitness. DPS has also stated a goal to ensure that at least 50 percent of innovation projects in the pipeline are focused on reducing calories, offering smaller sizes and improving nutrition.
For more information on the ABA’s Clear on Calories initiative, please visit www.clearoncalories.org.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group, Inc. (NYSE: DPS) is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 9 of our 12 leading brands are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Peñafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T mixers. To learn more about our iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.