Sunkist Soda Teams Up With Dick Vitale To Search For His Next Famous Catchphrase, Baby
Sunkist Giving Away $10,000 a Week for the Next Eight Weeks
Feb 4, 2011
"Sunkist knows that no one energizes college basketball fans like Dick Vitale, with his unrivaled passion and truly awesome catchphrases"

PLANO, Texas -- Sunkist Soda has teamed up with sports broadcasting legend Dick Vitale to make this college basketball season the most "Slammin', Bammin' and Jammin'" one yet. Sunkist fans can log onto to submit their ideas for Dickie V's next famous catchphrase as part of The Sunkist Catchphrase that Pays contest and a chance to win one of eight $10,000 weekly cash prizes.

"I've teamed up with Sunkist Soda to give college basketball fans the chance to come up with my next great catchphrase," said Dick Vitale. "We're giving away $80,000 in cash. It's gonna be awesome, baby!"

Through March 31, Sunkist fans can enter their best ideas for Dickie V's new catchphrase online at Entries will be judged by a panel – including Dick Vitale himself – and Sunkist will award $10,000 a week to eight fans with catchphrases sure to bring another "W" to the library of Vitale-isms.

"Sunkist knows that no one energizes college basketball fans like Dick Vitale, with his unrivaled passion and truly awesome catchphrases," said Dave Falk, director of marketing for Sunkist Soda. "Now fans can be part of the action with a chance to give Dickie V his new, signature phrase and win cold hard cash."

A symbol of college basketball, Dick Vitale is a legendary ESPN analyst who brings passion, knowledge and energy to every season. Starting as a high school basketball coach in northern New Jersey, Vitale went on to coach at Rutgers University, the University of Detroit and the Detroit Pistons. He joined ESPN during the 1979-80 season, and is now considered to be one of the sport's most recognizable and beloved figures in college basketball. In 2008, Vitale was inducted into the Basketball Hall of Fame.

Visit for more information and the complete rules about The Sunkist Catchphrase that Pays contest.

About Sunkist Soda

Sunkist Soda, a product of Dr Pepper Snapple Group (NYSE: DPS) licensed from the Sunkist Growers, originally launched nationally in 1979 and quickly became the number one orange soda on the market. Today, the Sunkist Soda brand is available in multiple varieties and flavors such as Regular, Diet, Sunkist Sparkling Lemonade, Diet Sunkist Sparkling Lemonade, Sunkist Cherry Limeade, Sunkist Strawberry, Sunkist Grape, Sunkist Pineapple, Sunkist Peach, Sunkist Fruit Punch and Sunkist Float. DPS is a leading producer of flavored soft drinks, marketing 50-plus other brands across North America and the Caribbean. For more information on Sunkist Soda, visit or

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