"This year has been a continuous celebration for Dr Pepper and its fans"
PLANO, Texas -- Dr Pepper is challenging Texas bakers to a Dr Pepper-inspired cake competition in honor of the brand's 125th anniversary. State Fair legend Abel Gonzales, along with State Fair officials, will be on-hand to judge entries on imagination, creativity and use of Dr Pepper in the recipe. After the competition, the winning confection will be deep-fried by Gonzales. Call for entries will begin at 9:00 a.m. on Tuesday, September 28, 2010; judging will begin at 10:30 a.m.
"Dr Pepper takes the cake – and I'm going to fry it," said Gonzales. "I'm excited to celebrate this milestone with Dr Pepper and be an official judge of the competition. Be sure to prepare your taste buds because I'm whipping up something special with Dr Pepper just for the occasion."
Any entry, from a 10-tiered Dr Pepper can replica to Dr Pepper chocolate sheet cake, is welcome. The first place winner will receive $1,250 and a year's supply of Dr Pepper; second place wins $125 and a six-month supply of Dr Pepper; and third place wins five 12-packs of Dr Pepper.
"This year has been a continuous celebration for Dr Pepper and its fans," said Dave Fleming, director of marketing for Dr Pepper. "We're excited to honor the brand's Texas roots and offer our fans an opportunity to celebrate this milestone with us. And we can't wait to see how contestants incorporate the 23 satisfying flavors of Dr Pepper into their recipes."
Judging will be conducted with the following criteria: Taste (25 percent), Uniqueness and Creativity (25 percent), best use of Dr Pepper in recipe (25 percent) and incorporation of anniversary into overall theme (25%).
About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information on Dr Pepper, visit www.drpepper.com or www.drpeppersnapple.com.