Ridiculously Bubbly 7UP-Grades With New Look And More Crisp, Clean Lemon Lime Flavor
7UP Unveils New "Ridiculously Bubbly" Ad with Actor David Spade
Sep 8, 2010
"We've added more 100% natural lemon lime flavor to deliver the authentic crisp, clean taste consumers told us they wanted."

PLANO, Texas -- 7UP is taking its taste up a level with an infusion of even more crisp, clean, 100% natural lemon lime flavor. The brand's "UPgrade" also extends to a packaging update and new "Ridiculously Bubbly" TV spots, featuring actor and comedian David Spade as the newest un-bubbly character to be transformed by the new, crisp, clean taste of 7UP.

"7UP knows our fans love the great lemon lime taste of the original uncola and we're always looking for ways to improve their flavor experience and win over more taste buds," said Dave Falk, director of marketing for 7UP. "We've added more 100% natural lemon lime flavor to deliver the authentic crisp, clean taste consumers told us they wanted."

The new graphics will be featured on all pack sizes and flavors and will hit stores this month, just in time for the launch of new 7UP TV ads as part of the brand's "Ridiculously Bubbly" campaign. Actor and comedian Spade, best known for his portrayal of some the most sarcastic characters on screen, will put the ridiculously bubbly "mood boosting" ability of 7UP to its toughest test yet. The 30- and 15-second TV spots are now airing nationwide.

About 7UP

7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). In addition to 7UP 100% Natural Flavors and Diet 7UP, Cherry 7UP Antioxidant is available in Regular and Diet varieties. DPS is a leading producer of flavored soft drinks, marketing 50-plus beverage brands across North America and the Caribbean. For more information on 7UP, visit www.7UP.com or www.drpeppersnapple.com.

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