Dr Pepper Commemorates 125 Years With Collectible Cans Honoring Its Heritage
Limited Edition Cans Available Through September
Jul 7, 2010
"Dr Pepper has evolved for 125 years, thanks to its unique flavor and a fan base that continues to grow"

PLANO, Texas -- Dr Pepper, the oldest major soft drink in America, continues its 125th Anniversary celebration with the release of Dr Pepper made with real sugar in six collectible cans, inspired by the beloved brand's rich history. Consumers can enjoy the 23 flavors of Dr Pepper in this new packaging beginning in early July through early September.

The anniversary cans feature legacy artwork and popular advertising slogans such as "I'm a Pepper" and "10, 2 and 4." In addition, 12-pack cases highlight key moments from the brand's history from its origin at Morrison's Old Corner Drug Store in Waco, TX, in 1885, and its introduction at the 1904 World's Fair, to the widely popular "I'm a Pepper" advertisements first released in 1977.

"Dr Pepper has evolved for 125 years, thanks to its unique flavor and a fan base that continues to grow," said Dave Fleming, director of marketing for Dr Pepper. "We're honoring the brand's legacy and thanking our fans everywhere for their support by offering something special – commemorative cans depicting some of the most memorable moments in our history."

Dr Pepper kicked off its anniversary year on the symbolic date of January 25, 2010, when Dr Pepper ad icons David Naughton and Gene Simmons rang the closing bell at the New York Stock Exchange. Continuing the celebration, the brand launched its Dr Pepper Cherry flavor during Super Bowl XLIV. The ad spot featured Gene Simmons as "Doctor Love" joined by Paul Stanley and their KISS band mates as well as tribute band MiniKISS.

Dr Pepper 125th Anniversary product is available in 12-oz cans with six collectible can designs and 20-oz bottles at retailers nationwide, until supplies last.

For more information on Dr Pepper and its 125 years of history, visit www.drpepper.com.

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information on Dr Pepper, visit www.drpepper.com or www.drpeppersnapple.com.

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