Rose's Cocktail Infusions Introduces The Lighter Side Of Mixing
First Ever Light Martini Mixer Makes it Easy to Pour, Stir and Enjoy Delicious Drinks at Home with 1/3 Fewer Calories than Leading Regular Martini Mixers
Jun 29, 2010
"Rose's Cocktail Infusions Light is an innovative option that allows consumers to impress their friends with trendy cocktails and the benefit of fewer calories."

PLANO, Texas -- Today, Rose's, a leading brand in the Dr Pepper Snapple Group (NYSE: DPS) portfolio, introduces Rose's Cocktail Infusions® Light – the first-ever line of light martini mixers. With a third fewer calories than leading regular martini mixers*, Rose's Cocktail Infusions Light is a better-for-you choice that doesn't compromise great taste. Just in time for summer pool parties, the product is now available at retail locations nationwide.

"Rose's understands consumers want better-for-you choices as well as great taste," said Jaxie Alt, vice president of marketing for Rose's. "Rose's Cocktail Infusions Light is an innovative option that allows consumers to impress their friends with trendy cocktails and the benefit of fewer calories."

Available in two new flavors, Rose's Cocktail Infusions Light make it easy to pour, stir and enjoy delicious drinks at any gathering. The product line that features no artificial sweeteners is available in Cosmopolitan Light, a blend of cranberry and lime flavors, and Tropical Fruit Twist Light, a blend of tropical fruit flavors including orange, pineapple and fruit punch.

The suggested retail price of the new line extension is $4.59 and is packaged in the same unique curvy bottle as all Rose's Cocktail Infusions products – fitting perfectly with the whole line of mixers.

For more information and mixology fun, visit www.rosesmix.com.

Rose's Cocktail Infusions Light Cocktail Recipes

 

Cosmo Light

2 oz Rose's Cocktail Infusions Cosmopolitan Light Mix
1 oz Vodka
1/2 cup Ice
Shake and strain into rimmed martini glass
 

7UP® Rose Tropical Light

2 oz Rose's Cocktail Infusions Tropical Fruit Twist Light Mix
1 oz Vodka
1/2 cup Ice
Shake and strain into martini glass
Top (1 oz) with diet or regular 7UP soda
 

Cran Ginger Cosmo Light

2 oz Rose's Cocktail Infusions Cosmopolitan Light Mix
1 oz Vodka or Whiskey
1/2 cup Ice
Shake and strain into martini glass
Top (1 oz) with diet or regular Canada Dry® Ginger Ale
 

Sunkist Rose Tropical Light

2 oz Rose's Cocktail Infusions Tropical Fruit Twist Light Mix
1 oz Vodka
1/2 cup Ice
Shake and strain into martini glass
Top (1 oz) with diet or regular Sunkist® Orange Soda
Garnish with orange slice
 
Note: Rose's Cocktail Infusions cap = 1/2 oz and can be used as a measuring tool

About Rose's

Rose's is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). DPS is the leading producer of flavored soft drinks in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 9 of our 12 leading brands are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Penafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T mixers. To learn more about our Plano, Texas-based company and our iconic brands, please visit www.drpeppersnapple.com.

*Per fluid ounce: Rose's Cocktail Infusions Light 23 calories, leading regular martini mixers 35 calories.

More News
Sep 13, 2018

Keurig Dr Pepper (NYSE: KDP) announced today that its Board of Directors authorized a quarterly dividend program and declared its first quarterly dividend on the Company's common stock. KDP will...

Aug 8, 2018

Keurig Dr Pepper Inc. (NYSE: KDP) today reported second quarter 2018 results for Keurig Green Mountain ("KGM") and Dr Pepper Snapple Group ("DPS") for the period ending June 30, 2018. Keurig Dr...

Jul 30, 2018

Keurig Dr Pepper (NYSE: KDP) to report second quarter results for Keurig Green Mountain, Inc. and Dr Pepper Snapple Group, Inc. before the market opens on August 8, 2018. As announced on July 9,...