Diet Dr Pepper Launches New "Unbelievably Satisfying" Ad Campaign
Brand Shares its "Too-Good-To-Be True" Taste With the Help of Some Fantastic Friends
Nov 3, 2009
"By pairing Diet Dr Pepper with icons such as a Leprechaun, an Alien and the Tooth Fairy, we hope to reinforce that a great-tasting diet soft drink actually does exist."

PLANO, Texas -- Diet Dr Pepper is joining forces with some familiar faces in a new advertising campaign to help tell the story of a taste so unbelievably satisfying, it is hard to believe it can actually be called “diet.” In an effort to showcase the no calorie, full-flavored taste of Diet Dr Pepper, the brand enlisted the help of iconic characters, including Santa Claus and the Easter Bunny.

"Consumers tell us that Diet Dr Pepper is unbelievably satisfying, so we brought the brand together with other “unbelievable” characters,” said Dave Fleming, director of marketing for Dr Pepper. “By pairing Diet Dr Pepper with icons such as a Leprechaun, an Alien and the Tooth Fairy, we hope to reinforce that a great-tasting diet soft drink actually does exist."

The new television commercials use stop-motion animation to bring the unbelievable characters to life. Set at weekly “I Exist” meetings, where those who are eager to be believed meet, group members discuss their woes of being unbelievable. The newest member of the group, Diet Dr Pepper guy, laments to the others that he sells a diet drink that no one believes could be truly satisfying.

The campaign, developed by Deutsch LA, kicked off with 30-second and 15-second television commercials airing now on network and cable television stations nationwide. In addition to television, consumers can visit the “weExist” social network, which lives on DrPepper.com. This online community is where the unbelievable can communicate and connect with others just like them by checking out videos and more. Additional elements include out-of-home, radio, retail point-of-sale and promotional activities.

About Diet Dr Pepper

Diet Dr Pepper is a leading brand in the beverage portfolio of Dr Pepper Snapple Group, Inc. (NYSE: DPS). Dr Pepper Snapple Group, Inc. is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 9 of our 12 “power brands” are No. 1 in their respective categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Peñafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T mixers. To learn more about our iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.

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