Dr Pepper And Lou Holtz Team Up To Give Away More Than $1 Million In Scholarships This College Football Season
Dr Pepper and Legendary Head Coach Lou Holtz Up Their Game to Deliver More Than $1 Million in Scholarships
Aug 27, 2009
"No matter what happens on the field, getting an education makes you a winner"

PLANO, Texas -- Dr Pepper is kicking off the college football season with a million dollar challenge. A long-time supporter of college football, Dr Pepper has joined forces with College Football Hall of Fame head coach Lou Holtz to give consumers and students the chance to win more than $1 Million in scholarships throughout the 2009 college football season. Starting Sept. 1, Dr Pepper will give away a daily $1,000 scholarship in the $1,000 a Day Tuition Giveaway as well as the chance for three lucky fans to win the $123,000 Scholarship Promotion & Contest.

"Dr Pepper believes that education deserves the same passion as game day," said Tony Jacobs, vice president of marketing for Dr Pepper. "During college football season, Dr Pepper will deliver an unrivaled scholarship giveaway making every day feel like Saturday."

Legendary coach Lou Holtz is uniquely qualified to represent Dr Pepper and the Dr Pepper Scholarship Giveaway. For more than 50 years, Holtz has been a staple in college football. From his playing days at Kent State to his national championship season with Notre Dame, Holtz has inspired those around him to achieve their best on the field and in the classroom.

"No matter what happens on the field, getting an education makes you a winner," said Lou Holtz. "I'm proud to be part of the Dr Pepper Scholarship Giveaway. It's a great program that gives me the chance to brighten the day for some lucky college students with free tuition."

For the 14th consecutive year, Dr Pepper is offering fans the chance to win exciting prizes in-store, online and, for several lucky consumers, on the field. The $1,000 a Day Tuition Giveaway is open to students of any age. Family and friends may also enter, and if a winner, donate the scholarship to the student of their choice, by visiting DrPepper.com and entering game codes found on specially-marked Dr Pepper and Diet Dr Pepper. Each day, one winner will be selected from all the codes that have been entered that day.

From Sept. 1 through Nov. 16, 2009, college students (ages 18-24) can qualify for a chance to compete to win a grand prize: tickets to one of three Conference Championship games -- the SEC Championship on CBS presented by Dr Pepper, the Dr Pepper ACC Championship and the Dr Pepper Big 12 Championship. On Saturday, Dec. 5, 2009 two grand-prize winners per conference championship game will get to show their stuff on the field with a halftime throwing competition in front of a national audience. The Dr Pepper fans will throw 10 footballs from the five-yard line into a two-foot hole cut into an oversized Dr Pepper can replica. The fan that successfully completes the most throws in 45 seconds will win the $123,000 scholarship, with the runner-up taking home a $23,000 scholarship prize.

The full promotion rules are available at drpepper.com. Codes for the Dr Pepper $1,000 a Day Tuition Giveaway must be entered by Jan. 31, 2010 and Codes for the $123,000 Scholarship Promotion & Contest must be entered by Nov. 16, 2009, so consumers should enjoy a Dr Pepper today and log onto DrPepper.com to kick off the fun!

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information on Dr Pepper, visit www.drpepper.com or at www.drpeppersnapple.com.

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