Dr Pepper Snapple Group Joins Beverage Industry to Support First Lady Michelle Obama's 'Let's Move' Campaign
Companies to increase prominence of calorie information on beverage containers, vending machines and fountain equipment
Dr Pepper Snapple Group (NYSE: DPS) has joined First Lady Michelle Obama and other leading beverage companies to improve product labeling by listing calories more prominently on containers, vending machines and fountain equipment.
In Washington, D.C. today, the First Lady announced her goal to eliminate childhood obesity in a generation. In launching the "Let's Move" campaign, the First Lady aims to help parents deal with what many consider a national health crisis by enabling them to make informed choices as part of a balanced lifestyle.
"The beverage industry has a proud heritage not only of bringing our consumers fun and refreshment, but also of taking action to help build stronger communities, support education and promote health and wellness," said Larry D. Young, president and chief executive officer of Dr Pepper Snapple Group. "This labeling and consumer awareness initiative is the latest step in our effort to help consumers understand the role our products can play in active, balanced lives."
The calorie initiative goes beyond what is required by the Food and Drug Administration's food labeling regulations, and the beverage companies will coordinate with the FDA to implement it. DPS and the industry will begin to introduce the new labels this year with nationwide completion in 2012.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group, Inc. is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 9 of our 12 "power brands" are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Penafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T mixers. To learn more about our Plano, Texas-based company and our iconic brands, please visit www.drpeppersnapple.com.