7UP Lightens Up with 'Ridiculously Bubbly' Advertising Campaign
7UP Transforms Attitudes of Hollywood's Most Serious Celebrities First Target: Brad Garrett
7UP has joined forces with notoriously serious celebrities to illustrate 7UP's mood-boosting capabilities. As the original lemon-lime soda, 7UP delivers a positive, refreshing lift with every sip - even the most "non-bubbly" people can't help but be bubblier after drinking it. Known for his portrayals of some of the crabbiest characters on screen, Brad Garrett is the first to experience a total transformation in 7UP's new "Ridiculously Bubbly" advertising campaign.
"Our consumers told us that only 7UP gives them a crisp, clean, bubbly and uplifting feeling. With this campaign, we wanted to showcase that refreshing instant lift that comes with every first taste of 7UP while recapturing the fun associated with the brand," said Dave Falk, director of marketing for 7UP. "By choosing the most un-bubbly of people, we've put 7UP to its toughest test."
More than 25 years since launching his show business career with a 7UP commercial, Garrett returns to his lemon-lime roots to test out the drink's uplifting abilities. The humorous spot features Garrett at a sidewalk cafe transforming from "Mr. Grumpers" into an effervescent free spirit, running through the streets after one delicious sip of 7UP.
The new campaign, developed by Y&R San Francisco, begins airing today on network and cable television stations nationwide. Continuing into 2010, the "ridiculously bubbly" ad campaign will highlight more of America's favorite notoriously serious personalities.
7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP was reformulated in 2006, just before the brand's 77th birthday, to contain 100 percent natural flavors, with no artificial preservatives. In addition to 7UP 100% Natural Flavors and Diet 7UP, Cherry 7UP Antioxidant is available in Regular and Diet varieties. DPS is a leading producer of flavored soft drinks, marketing 50-plus beverage brands across North America and the Caribbean. For more information on 7UP, visit www.7UP.com or at www.drpeppersnapple.com.
Web site: http://www.7UP.com/