7UP TEN® Impresses McKayla Maroney
New 10-Calorie Soft Drink Wows Olympic Gymnast with Both Great Taste and Low Calories
Public Company Information:
PLANO, Texas--(BUSINESS WIRE)--Double rainbows. A fairy tale wedding. The Mars rover. McKayla was not impressed. It seemed nothing could move her … excite her … impress her. Until now.
A new line of 10-calorie sodas – 7UP TEN®, A&W TEN®, Sunkist® TENTM soda, Canada Dry TEN® and RC TEN® – has achieved a feat that no one thought possible and no one else could achieve. Olympic gymnast McKayla Maroney is finally impressed, and the world is now able to see her glorious, impressed face.
After capturing a silver medal in the 2012 Olympic Games, Maroney’s expression of dissatisfaction launched a worldwide viral meme phenomenon known as “McKayla is Not Impressed.” After trying the new TEN™ soft drinks from Dr Pepper Snapple Group (NYSE:DPS), which offer both great taste and only 10 calories, Maroney has turned that smirk upside down and is ready to show the face of true satisfaction.
“Obviously, I’m not easily impressed,” said Maroney. “Other brands have approached me to try their products and talk about them, but 7UP TEN® stopped me in my tracks. It’s the first brand that has really impressed me because the soda is just so good! It’s got all of the flavor I want without all the calories of regular soda. It’s a ‘Perfect TEN™’ in my book.”
Fans are invited to come to TEN™ Station inside of Amtrak’s Penn Station, on Thursday, Feb. 28, 2013, and sample the soft drinks that have Maroney so enthused. At TEN™ Station, travelers, tourists and native New Yorkers are invited to try the new line of TEN™ products, visit with Maroney, and take pictures with her, sharing their own “impressed” looks.
The new TEN™ flavors use a unique blend of caloric and non-caloric sweeteners to deliver full flavor with only 10 calories per 12 oz. serving. The new offering is the perfectly impressive beverage alternative for those who love regular soda, but have cut back their consumption because they are watching their calories.
“We took on the challenge of impressing McKayla Maroney and we did it,” said Regan Ebert, senior vice president of marketing for DPS. “We have a great tasting, low calorie soft drink, and consumers everywhere, including McKayla, tell us that 7UP TEN® is a winner.”
The five new TEN™ products are available at select retailers across the country. DPS expects to have broad national distribution ahead of an advertising campaign breaking in March. For more information, visit www.TENGetBoth.com.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.DrPepperSnapple.com. For our latest news and updates, follow us at www.Facebook.com/DrPepperSnapple or www.Twitter.com/DrPepperSnapple.
Dr Pepper Snapple Group
Greg Artkop, 972-673-8470
Chris Barnes, 972-673-5539