Chelsea Handler and 7UP TEN® Challenge Americans to Give Up Nothing in 2014
The Comedian and 10-Calorie, Full-Flavor Soda Line Are Encouraging Consumers To Do What They Want, And Drink What They Want In The New Year
Public Company Information:
PLANO, Texas--(BUSINESS WIRE)--We made it through another year; so in 2014, let’s get real about resolutions we can stick to. With that in mind, Chelsea Handler has teamed up with 7UP TEN® to challenge Americans to toss out their New Year’s resolutions and stop depriving themselves of the things they love.
The best-selling author and host of late-night TV show, “Chelsea Lately,” and the low-calorie, full-flavor soda line, are encouraging people all across the U.S. to make a resolution they can actually keep this year. To drive home this message and spread the word, today 7UP TEN® and Chelsea are launching a series of entertaining videos that consumers can view and share with friends by visiting http://www.tensoda.com/TENresolutions.
“Year after year, people make unrealistic resolutions and resolve to give up sweets, give up being a couch potato, give up being miserable at their job and resolve to find their one true soul mate. And believe me - that’s just my list. But these lists just go on and on. Frankly, I’m sick of it,” said Chelsea Handler. “That’s why I love 7UP TEN®. I really don’t have to give up anything.”
The 10-calorie soda line hit shelves nationally in 2013, and comes in five guilt-free flavors - 7UP TEN®, A&W TEN®, Sunkist® TEN™ soda, Canada Dry TEN® and RC TEN®. This year, the TEN™ website features videos of Chelsea, which fans can watch and share with friends on Facebook, Twitter and YouTube, roasting 10 popular and often-unsuccessful New Year’s resolutions, like learning a new language, traveling more or going to the gym. Chelsea’s image has been appearing alongside TEN™ flavors in national retailers throughout the country since last month, and will continue to appear through March 31, 2014.
“Chelsea Handler is the perfect person to help 7UP TEN® spread the message that consumers should give up nothing this year and make resolutions they can keep,” said Eric Blackwood, director of brand marketing at Dr Pepper Snapple Group. “With the line of TEN™ beverages, consumers can do what they want, drink what they want and still get the full flavor they love – with no guilt.”
The TEN™ flavors use a unique blend of caloric and non-caloric sweeteners to deliver full flavor with only 10 calories per 12 oz. serving. For more information, visit http://www.tensoda.com/TENresolutions.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.DrPepperSnapple.com. For our latest news and updates, follow us at www.Facebook.com/DrPepperSnapple or www.Twitter.com/DrPepperSnapple.
About Chelsea Handler
Chelsea Handler is a cultural phenomenon whose business savvy is matched only by her comedic talents. As the host of E!’s “Chelsea Lately”, Handler remains the only female to break into the otherwise male-dominated late night arena. She has built “Chelsea Lately” into one of the highest rated shows on E!, consistently drawing higher ratings than her late night competitors. Additionally, she is building her film and television actress credits, and was named “one of the clear winners of 2010” by Publisher’s Weekly with four bestselling books currently in print. Her next book Uganda Be Kidding Me, is due out in March 2014. Handler, who grew up in New Jersey, currently resides in Los Angeles.