Mott’s Brings Garden Fresh Great Taste to Vegetable Juice with New Mott’s Garden Blend
Dr Pepper Snapple Group Continues the Mott’s Legacy of Consumer-Driven Brand Innovation with Introduction of New Mott’s Garden Blend 100% Vegetable Juice
Public Company Information:
PLANO, Texas--(BUSINESS WIRE)--Mott’s, the nation’s leading provider of apple juice and sauce products, has extended its successful brand portfolio and entered the U.S. vegetable juice category with the introduction of Mott’s Garden Blend, an all-new, smooth and great-tasting 100 percent vegetable juice. The latest of several recent product innovations to come from the Mott’s brand, Garden Blend provides health-conscious adults with a vegetable juice with garden fresh great taste which offers two servings of vegetables in every eight-ounce glass*.
“The launch of Garden Blend is an exciting extension of one of our oldest, most popular and successful brands,” said Jaxie Alt, vice president of marketing for Mott’s. “The Mott’s portfolio has a rich history of delivering new product innovations. Garden Blend addresses two consumer demands that we’re deeply committed to across the company – health and wellness, and quality taste.”
Mott’s has seen tremendous growth by offering exciting new products that appeal to both general consumers and parents’ unique needs. Recent examples include the 2010 launch of Mott’s Medleys – a fruit and vegetable juice blend that looks and tastes just like the Mott’s juice kids already love while providing two total fruit and vegetable servings in every glass**; and the successful introduction of new Mott’s for Tots flavors with added vitamins and minerals, including Fruit Punch with Vitamins A, C and E to help support a healthy immune system and Grape with Calcium and Vitamin D to help support healthy bones***. Drawing from research that shows that adults are looking for a convenient, great-tasting way to get their daily servings of vegetables, DPS created Mott’s Garden Blend.
“Mott’s knows adults want to be healthy, but they also want to enjoy the taste of what they’re eating and drinking too,” said Alt. “As a trusted juice brand and leader in flavors, we’re excited to offer a delicious new way for consumers to get the vegetable servings they need with Mott’s Garden Blend.”
Marketing support for the launch includes a new national TV advertisement and online media buy in tandem with in-store support and couponing campaigns across key markets. Throughout the year, Mott’s sampling teams will bring Garden Blend taste tests to consumers in 32 cities across the nation.
Available in both Original and Low Sodium varieties, Mott’s Garden Blend can be found in major retailers nationwide for a suggested retail price of $2.49 for 32-ounce bottles and $3.99 for 64-ounce bottles.
For additional product information, visit www.motts.com.
*1 serving = ½ cup.
** Provides 2 total fruit and vegetable servings (1-1/3 fruit serving and 2/3 vegetable serving) per 8 fl oz.
*** Per 8 fl oz serving, Mott’s for Tots Bone Health Grape contains 100% DV Vitamin C, 10% DV Calcium, and 20% DV Vitamin D and Mott’s for Tots Immune Support Fruit Punch contains 100% DV Vitamin C and 10% DV Vitamins A & E. Mott’s for Tots products contain 40% less sugar than Mott’s 100% apple juice.
Current USDA Dietary Guidelines recommend a daily intake of 2 cups of fruit and 2-1/2 cups vegetables for a 2,000 calorie diet.
Mott's, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the nation's leading producer of branded apple sauce and apple juice. Since 1842, Mott’s has proudly created delicious and healthy products for adults and children. Mott’s continues to provide “simple solutions” for health and snacking to meet the needs of today’s busy families. Mott’s is available in a variety of juice and sauce offerings like Mott’s Plus, Mott’s Natural and Mott’s for Tots juices. DPS is a leading producer of flavored soft drinks, marketing Mott’s and 50-plus other beverage brands across North America and the Caribbean. For more information on Mott’s, visit www.Motts.com or www.drpeppersnapple.com.